..... SMEG was founded by Vittorio Bertazzoni from Guastalla, a town near Reggio Emilia in northern Italy, and is today one of the country's leading home appliance manufacturers. The Bertazzoni family's entrepreneurial history begins way back in the 19th century. Starting out as blacksmiths, the Bertazzonis soon branched out into building cookers..
Attention to detail and design solutions bring homes that reflect the image of their occupants to life. With Smeg, appliances take centre stage in the heart of the home, a place where people can congregate. The kitchen integrates all of their functions and becomes a perfect, fully-equipped backdrop for those precious and enjoyable moments. Smeg's internal design studio, which carries out painstaking research into aesthetics and style, has the support of internationally renowned architects such as Guido Canali (watch the interview), Mario Bellini, the Piano Design studio, Marc Newson and Giancarlo Candeago. Knowing how to combine technology with style is the key for Smeg in creating products which become truly iconic. .